White Gold vs Platinum: Which is Best for Your Custom Engagement Ring?

Aug 24, 2020 | Engagement Rings

When choosing an engagement ring, one of the biggest considerations is the colour of the band. While some prefer the classic gold or warmth of rose gold, others love the sleek coolness of white gold or platinum. However, one of the most common questions we are asked is, “what is the difference between white gold and platinum?”. Each metal has its own advantages and disadvantages, and there is no objective answer – your preference will play a large part when choosing a particular metal. That’s why we’ve put together this handy guide outlining the main differences between the two – so you can make an informed decision.


Platinum is recognised as the densest – in fact, it’s around 20% denser than white gold! 

This also means it weighs more than white gold. Some clients prefer the heaviness of platinum while others prefere the slightly lighter feel of 18ct white gold. Although it is more dense, platinum is actually softer, so is more succeptable to small dents and scratches.

18ct white gold rings are usually given a rhodium plating, it maintains a newer look for longer (depending on the wearer). Both metals require repolishing on averyage every 3 – 4 years to keep them looking like new.

Interestingly, when scratched, platinum displaces wheras white gold will lose microscopic pieces of gold when scratched so over many decades, a platinum ring will weigh the same as when you purchased it whereas a gold ring may weigh slightly less. We often see this in Great Grandparents jewellery that has been handed down for generations that have been brought to us for retipping or remodelling.


If you are someone who is prone to metal allergies, platinum is the perfect choice. As it is a naturally white metal, it does not need to be combined any other metals and so is naturally hypoallergenic.


Another thing to consider is the colour of your band. Although both white gold and platinum are silvery in colour, they have slight differences. Because platinum is a naturally white metal, its colour tends to have a finer appearance. Once it wears, it will appear a gun metal grey colour. On the other hand, because of the yellow metal content in white gold, it can sometimes appear slightly warm in colour. Usually, white gold will be covered in rhodium plating which will change the colour. However, as mentioned above, this will need to be reapplied every 3-4 years on average.


The final factor to consider when choosing a metal for your custom engagement ring is cost. Because platinum is more durable, heavier and mined less frequently, it tends to be more expensive than white gold. If you account for the style of the ring and how much design work goes into it, this price difference is usually a few hundred dollars. Either metal is an excellent choice for a ring that you wish to wear for a lifetime.

Whatever ring you decide on, the team at Max Diamonds is here to support you. Get in touch with our team to discuss our process for creating the perfect custom engagement ring.

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