Australian Owned
About Us
Since 1971
MAX Diamonds was the original the concept behind father and daughter team, Maxwell Lane and Alex Barnes, offering a refreshing and personal, jewellery shopping experience.
With over 40 years experience in the jewellery industry Maxwell Lane has been designing jewellery for Australian and international customers since 1971 under the trusted Gemtec brand. An overflow of demand from Gemtec his flagship gemstone company, sparked the new venture. In 2006 a unique opportunity to cater to a new generation of shoppers was born.
MAX Diamonds Offers an Elite Shopping Experience with Genuine Affordability
Buying fine jewellery should be an exciting, personal experience. At MAX Diamonds, our private studio in the heart of Sydney’s CBD specialises in custom, bespoke designs tailored entirely to you. Whether you are creating a unique engagement ring from scratch or breathing new life into an inherited piece through expert jewellery remodelling, our qualified gemmologists and designers work alongside you at every step.
“Buying wedding and engagement rings can be an exciting and confusing experience,” said Alex. “At MAX Diamonds, we want to assist couples to make the right choice. After all, this is one of the most important jewellery purchases they will ever make.”
“We want to give people the best customer service in the industry. These days, people want a unique item of jewellery that reflects their style and personality. At MAX Diamonds, we will take the time to ensure that each and every customer walks away with exactly that,”
Maxwell Lane
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What Makes MAX Diamonds Different?
At MAX Diamonds, we take pride in offering beautifully handcrafted jewellery and ethically sourced, certified diamonds without the traditional retail markup. Our qualified designers and gemmologists meet with you in a relaxed, private setting to discuss your style, budget, and vision. Through our personalised, one-on-one approach, every client receives tailored guidance and exceptional value.
What We Offer:
- Bespoke Custom Design: Consult directly with our qualified designers and gemmologists to create a one-of-a-kind engagement ring or fine jewellery piece from the ground up.
- Expert Jewellery Remodelling: Transform unloved or inherited heirloom pieces into modern, custom designs while preserving their sentimental value.
- Internationally Certified Diamonds: Every natural diamond over 0.50 carats comes with an internationally recognised certificate from the GIA, HRD, or IGI.
- Ready-to-Wear Collection: Explore a curated range of earrings and pendants
- Lifetime Care & Assurance: Enjoy a lifetime warranty on our handmade craftsmanship, plus complimentary lifetime cleaning, annual inspections, and valuation documents.
- Sydney CBD Private Studio: Easily accessible on King Street in the heart of Sydney, offering a relaxed environment by appointment only.
OUR TEAM
Professional Jewellery Designers, Gemmologists & Diamond Graders
Maxwell Lane
Director
A qualified Gemmologist with more than 45 years experience in the Australian diamond industry, Maxwell Lane, founder and director of MAX Diamonds, knows what it takes to source and sell top-quality wholesale diamonds.
He started his career in wholesale diamonds with Diamond Traders in 1965. Since 1971, Maxwell has supplied Sydney with wholesale diamonds under the trusted Gemtec brand, one of Australia’s largest wholesale gemstone companies.
In 2006, he launched MAX Diamonds with his daughter, Alex, creating an outstanding niche in the Sydney diamond market with loose diamonds, wholesale diamonds and stunning diamond jewellery. Maxwell’s depth of experience and precious gemstone knowledge are invaluable assets to the customers who we surprise and delight everyday.
Melissa Beal
General Manager and Jewellery Designer
Called to a lifelong study of all things that sparkle, Melissa Beal is a qualified gemmologist and certified diamond grader who holds a Bachelor of Applied Arts with honours in Jewellery Design.
Melissa has worked in the jewellery and gemstone industry since 2000; eight years later, she joined MAX Diamonds as a valued consultant.
