Privacy Policy

MAX Diamonds (collectively, “The Gemtec Group”), respects your concerns about privacy. This Privacy Policy describes the types of personal information we collect about our customers, how we use it, with whom we share information and the choices available to our customers regarding the information we obtain and how we use it. We also describe the actions we take to protect the security of the information and how you can contact us.


If you wish to update or remove your information from our mailing list, please contact us via phone or email as indicated below in this Privacy Policy. You can also unsubscribe from our mailing lists by following the “Unsubscribe” link on the email.

To the extent provided by law, you may request access to the personal information we maintain about you or request that we correct, change or delete the information by contacting us as specified below.


We may collect personal information about you in numerous ways, such as when you provide it in person in our store, on our website, through email, on the phone, via text message, online and social media channels, at our events or through surveys.

The types of personal information we may collect include:

  • Contact information, (including name, address, phone number, email address)
  • payment information (such as your credit card card number, expiration date, authorization number or security code)
  • purchase and transaction information;
  • Customer information (enquiries made, designs discussed, budget, comments, and customer sales and repair/maintenance history);
  • images, designs, any other information you provide
  • Personal information such as marital status, job title, age.
  • Information about customers that you recommend to us – contact details you have passed on.

In addition to the above, when you visit, we may collect information automatically, through the use of cookies, web beacons and web server logs.

Third party websites such as Facebook, for example the “Like” buttons, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. MAX Diamonds is not responsible for these providers’ information practices.


We may use the information described above to:

  • Create products and provide services to you;
  • Process payments;
  • Store information about you for future use;
  • Send Promotional material to you;
  • Answer your enquiries
  • Review and improve business processes
  • Manage cash flow and oversee payments made.
  • Ascertain your identity.
  • Reduce risk of fraudulent activity in compliance with Australian Law

We use analytics services on our websites, for example, Google Analytics. This helps us examine your use of the MAX Diamonds website. The information collected through these means (including IP address) may be disclosed to these analytics providers and other relevant third parties. For more information:


We do not disclose personal information we collect about you, except as described in this Privacy Policy. We may share personal information with service providers who perform services on our behalf based on our instructions, for example, credit card merchants, banks, website hosting and SEO companies. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. We also may share your personal information within the Gemtec Group and with our joint marketing partners for the purposes described in this Privacy Policy.

In addition, we may disclose information about you (1) if we are required to do so by law, (2) to law enforcement authorities or other government officials, and (3) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or unlawful activity. Max Diamonds reserves the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets.


On our website, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. This section of our Privacy Policy provides details and explains how to exercise your choices.

You may see certain ads on other websites because we engage third-party ad buying networks (such as Facebook, Instagram and Twitter). Through such buying networks, we can target our advertising to users. We can track your online activities over time automatically including through the use of third-party cookies, cookies, web server logs and pixels. The networks use this information to show you advertisements that may be tailored to your browsing history and interests. Data collection takes place both on our websites and affiliated third party websites. This process also helps us analyze our marketing effectiveness. To learn how to opt out of interest-based online advertising, click here:


When you use both we and certain third parties (for example our advertising partners and social media platforms) may collect personal information about your online activities, over time and across other websites. Certain web browsers allow you to instruct your browser to send Do Not Track (“DNT”) signals to websites you visit, informing those sites that you do not want your online activities to be tracked. When we recognize a relevant DNT signal, we aim to suppress the third-party tags that are used to recognize your computer once you navigate away from our site and which are used to present you with advertisements. Currently there is no uniform standard for DNT signal recognition, however we may update our policy as new technologies develop.


We may transfer the personal information we collect within the Gemtec Group of companies.


We maintain physical, technical and administrative safeguards designed to protect the personal information you provide against unintentional, illegal or unauthorized destruction, loss, alteration, access, release or use.

LINKS TO NON-MAX DIAMONDS SITES AND SERVICES may provide links to non-MAX Diamonds sites, apps and services that may be operated by companies not affiliated with us. We are not responsible for the privacy practices of any non-MAX Diamonds sites, apps or services.


This Privacy Policy may be updated at any time and without prior notice to reflect changes as technologies and our company develops.


If you wish to update information we have about you, or have any questions or would like any additional information about this Privacy Policy, please contact us by email at

Or write to us at:

MAX Diamonds

Level 10/64 Castlereagh Street

Sydney NSW 2000

Ph: (02) 9231 3454